Privacy Policy

1. Who We Are

Hodgson’s Ltd (referred to as “we”, “us”, or “our”) is a provider of equine transport services and operator of the M6 Transit Hub. We are committed to protecting the privacy and security of your personal data.

  • Website: https://hodgsonequinetransport.co.uk/

  • Contact Email: Steven@hodgsonstransport.co.uk

  • Registered Office: Meribel, Green Lane, Crosby-On-Eden, Carlisle, CA6 4QN

2. Data We Collect

We collect information when you interact with our website, use our M6 Transit Hub, or book transport. This includes:

  • Identity Data: Name, business name, and horse identification details (passports/microchips).

  • Contact Data: Email address, telephone number, and billing/pickup address.

  • Technical Data: IP address, browser type, and location data via Google Analytics 4 and Meta Pixel.

  • Communication Data: Records of messages sent via our website contact form, WhatsApp, or recorded telephone calls.

3. How We Use Your Data

We process your data under the following legal bases:

  • Contractual Necessity: To fulfill your transport bookings and manage stable hire at the M6 Transit Hub.

  • Legal Obligation: To comply with UK law regarding animal movement records (Animal Transport Certificates).

  • Legitimate Interest: To improve our website performance via analytics and to track the effectiveness of our Facebook advertising.

4. Marketing & Communications

  • Email Marketing: We may send you updates regarding our services or the M6 Transit Hub if you have previously requested a quote or booked transport with us (known as ‘Soft Opt-in’). You can opt-out of these at any time via the ‘Unsubscribe’ link in any email.

  • Custom Audiences & Personalized Ads: To show you relevant offers, we may share a ‘hashed’ (encrypted) version of your email address or phone number with social media platforms like Meta (Facebook). This allows the platform to match you to your account and show you our ads.

5. Cookies & Tracking Technologies

Our website uses cookies to enhance your experience:

  • Google Analytics 4: To understand how visitors use our site.

  • Meta Pixel: To measure the effectiveness of our Facebook advertising.

  • WhatsApp & Call Tracking: We track clicks on our contact buttons to measure customer inquiries. You can manage your cookie preferences through your browser settings or our on-site cookie banner.

5. Data Retention

  • Animal Movement Records: By law (The Welfare of Animals (Transport) (England) Order 2006), we must retain Animal Transport Certificates (ATCs) and journey logs for 2 years.

  • General Inquiries: We hold contact form data for 12 months unless a booking is made.

6. Your Rights

Under UK GDPR, you have the right to access, correct, or request the deletion of your personal data. To exercise these rights, please contact us at Steven@hodgsonstransport.co.uk.